Privacy Policy

Privacy Policy

Black Tie Transportation Inc. · Last Updated: July 16, 2026 · Effective Date: July 16, 2026

1. Introduction

Black Tie Transportation Inc. ("Black Tie Transportation," "we," "us," or "our") is a luxury ground transportation company headquartered at 3050 Ridgewood Rd., Winston-Salem, NC 27107. We operate the website located at blacktietransportation.net (the "Site").

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit our Site, submit a contact or quote request form, interact with features on our Site, or communicate with our team. By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Site or submit any forms or personal information to us.

2. Information We Collect

A. Information You Provide Directly

When you submit a quote request, contact form, or employment application through our Site, we may collect the following information:

  • First and last name

  • Phone number

  • Email address

  • Pickup and drop-off locations

  • Trip date and time

  • Number of passengers

  • Service type and vehicle preference

  • Any additional details you voluntarily provide in free-text fields

  • For employment applicants: driver's license status, years of experience, driving record history, and authorization to work in the United States

Submitting this information is voluntary. However, certain fields are required to process your quote request or application. We do not request applicants to submit Social Security numbers, financial information, or other sensitive personal information through our online application forms.

Payment Information
We do not collect payment card information through our website forms. Any payment information required for confirmed reservations is handled separately through approved payment methods or reservation processes.

B. Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, analytics tools, and standard web server logs, including:

  • IP address and approximate geographic location

  • Browser type and version

  • Device type and operating system

  • Pages visited, time spent on pages, and referring URLs

  • Date and time of your visit

  • Clickstream data and interaction patterns

This information is collected by Squarespace (our website platform) and Google Analytics. See Section 5 for more detail on third-party tools.

C. Information Collected Through Third-Party Integrations

Our Site may include third-party tools and widgets including but not limited to:

  • Elfsight Google Reviews Widget — displays Google reviews on our Site. Elfsight may collect usage data in accordance with their own privacy policy.

  • Elfsight AI Chatbot — an interactive chat assistant on our Site. Any information you voluntarily enter into the chatbot may be processed by Elfsight and their underlying AI service providers in accordance with Elfsight's privacy policy. We recommend not entering sensitive personal information into chat tools.

  • Instagram — our Site links to Black Tie Transportation's Instagram profile. If you visit Instagram via our Site, Instagram's privacy policy applies to your activity on their platform.

  • Zapier — we may use or in the future use Zapier to integrate our contact forms with other business tools. If Zapier is active, form submission data may be transmitted through Zapier's platform in accordance with their privacy policy.

  • Microsoft 365 / Outlook — form submissions and client communications may be processed and stored through Microsoft 365, subject to Microsoft's privacy practices.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to quote requests and inquiries — we use your contact information and trip details to prepare a custom transportation quote and follow up with you by phone or email.

  • To process and coordinate reservations — once a booking is confirmed, we use your information to coordinate transportation logistics for your trip.This may include sharing necessary trip details with assigned chauffeurs, employees, or trusted transportation partners involved in fulfilling your reservation.

  • To communicate with you — we may contact you by phone or email to confirm reservations, provide updates, or respond to questions you have submitted.

  • SMS Communications — If you provide a mobile phone number, you may receive text messages from Black Tie Transportation related to your inquiry, quote request, reservation, scheduling updates, or customer service communications. Message and data rates may apply. Message frequency varies. You may opt out of non-essential text communications by replying STOP.

  • To process employment applications — information submitted through our careers application form is used solely for hiring evaluation purposes.

  • To improve our Site and services — we use analytics data to understand how visitors use our Site, identify areas for improvement, and optimize our content and user experience.

  • To comply with legal obligations — we may retain certain records as required by applicable law, regulation, or legal process.

  • For future advertising purposes — we may in the future use analytics and advertising tools such as Google Ads or Meta Ads to display advertisements to visitors of our Site. If and when such tools are activated, this Privacy Policy will be updated to reflect those practices. We will not use your personal contact information submitted through forms for advertising targeting purposes.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. How We Store Your Information

Information submitted through our forms may be processed and stored through Squarespace and delivered to designated Black Tie Transportation email accounts for review and response. Our reservations and hiring teams manage ongoing communications through Microsoft 365 / Outlook.

We retain personal information for as long as necessary to fulfill the purpose for which it was collected — including responding to your inquiry, coordinating your reservation, or evaluating your employment application — and as required by applicable law.

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

5. Cookies and Analytics

What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember your preferences, and collect usage data for analytics purposes.

Cookies We Use

  • Squarespace Analytics cookies — Squarespace places cookies on your device to track page views, visitor sessions, and site interactions for our internal analytics. These cookies do not identify you personally.

  • Google Analytics cookies — we use Google Analytics to understand how visitors interact with our Site. Google Analytics may collect information including IP address data, browser type, device information, pages visited, and interaction data in accordance with Google's privacy practices. Google may use this data in accordance with their own privacy policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On available at tools.google.com/dlpage/gaoptout.

  • Elfsight cookies — our Elfsight widgets (Google Reviews and AI Chatbot) may place cookies or collect usage data in accordance with Elfsight's privacy policy available at elfsight.com.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling cookies may affect the functionality of certain features on our Site. For more information on managing cookies, visit your browser's help documentation.

Do Not Track

Some browsers include a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals, as there is no universally accepted standard for how websites should respond to such signals.

6. Sharing of Your Information

We do not sell or rent your personal information. We may share your information in the following limited circumstances:

  • Service providers — we may share information with third-party service providers who assist us in operating our website and business, including Squarespace (website hosting), Google (analytics), Elfsight (widgets), Microsoft (email), and Zapier (workflow automation). These providers are authorized to use your information only as necessary to provide services to us and are subject to their own privacy policies.

  • Transportation partners — for reservations that involve our trusted transportation partners (such as Black Tie Bus Charters or Blue Diamond Transportation), we may share relevant information such as pickup location, destination, passenger details, and scheduling information necessary to coordinate your transportation.

  • Legal requirements — we may disclose your information if required to do so by law, subpoena, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Black Tie Transportation, our clients, or the public.

  • Business transfers — in the event of a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change via a prominent notice on our Site.

7. International Visitors — GDPR & Canadian Privacy Rights

Our Site is operated from the United States and is intended primarily for visitors located in the United States. If you are visiting from the European Union, European Economic Area, United Kingdom, Canada, or another jurisdiction with privacy laws that differ from US law, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country.

European Union / EEA / UK Visitors (GDPR)

If you are located in the EU, EEA, or UK, you have the following rights under the General Data Protection Regulation (GDPR) or UK GDPR:

  • Right of access — you may request a copy of the personal data we hold about you.

  • Right to rectification — you may request correction of inaccurate or incomplete personal data.

  • Right to erasure — you may request deletion of your personal data, subject to certain legal exceptions.

  • Right to restrict processing — you may request that we limit how we use your data in certain circumstances.

  • Right to data portability — you may request a copy of your data in a structured, machine-readable format.

  • Right to object — you may object to our processing of your personal data in certain circumstances.

Our legal basis for processing personal data submitted through our forms is your consent and our legitimate interest in responding to your inquiry and providing transportation services. To exercise any of these rights, contact us at reservations@blacktietransportation.net.

Canadian Visitors (PIPEDA)

If you are located in Canada, we collect, use, and disclose your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to access and correct personal information we hold about you. To make a request, contact us at reservations@blacktietransportation.net.

8. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to know — you may request information about the categories and specific pieces of personal information we have collected about you, how it is used, and whether it has been disclosed or sold.

  • Right to delete — you may request deletion of personal information we have collected from you, subject to certain exceptions.

  • Right to opt-out of sale — we do not sell personal information. You therefore do not need to opt out of any sale of your personal information.

  • Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights.

To submit a California privacy rights request, contact us at reservations@blacktietransportation.net or call (336) 768-5177. We will respond to verifiable consumer requests within 45 days as required by law. We may request additional information to verify your identity before completing a request.

9. AI Chatbot & Automated Tools

Our Site may feature an AI-powered chatbot provided by Elfsight. This chatbot is designed to assist visitors with general questions about our services. Please be aware of the following:

  • Conversations with the chatbot may be processed by Elfsight and their underlying AI service providers. We recommend not entering sensitive personal information — such as payment card numbers, social security numbers, or government-issued ID numbers — into the chatbot.

  • The chatbot does not constitute a reservation, booking, or binding agreement. All bookings must be confirmed directly with our reservation team.

  • Elfsight's privacy policy governs how chatbot conversation data is handled on their end. We encourage you to review Elfsight's privacy policy at elfsight.com.

10. Links to Third-Party Websites and Platforms

Our Site contains links to third-party websites and platforms, including Instagram, Google Maps, WeddingWire, the Winston-Salem Dash, Black Tie Bus Charters, Blue Diamond Transportation, and other partner or affiliate websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit through links on our Site.

11. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete it promptly. If you believe we may have inadvertently collected information from a child, please contact us at reservations@blacktietransportation.net.

12. Your Data Rights & How to Contact Us

Regardless of your location, you may contact us to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate personal information

  • Request deletion of your personal information

  • Ask questions about this Privacy Policy or our data practices

To submit a data request or privacy inquiry, contact us by:

We will respond to all verifiable requests within a reasonable timeframe and in accordance with applicable law.

13. Future Advertising & Remarketing

We currently do not run paid advertising campaigns or use advertising tracking pixels on our Site. However, we reserve the right to implement advertising tools in the future — including but not limited to Google Ads, Meta Ads (Facebook/Instagram), and associated remarketing pixels. If and when such tools are implemented, we will update this Privacy Policy to disclose the specific tools in use and provide instructions for opting out of interest-based advertising.

In the meantime, you may opt out of interest-based advertising in general through the following industry opt-out tools:

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy.

15. Legal Disclaimer

This Privacy Policy is provided for informational purposes and represents Black Tie Transportation's good-faith effort to disclose its data practices. This policy does not constitute legal advice. Black Tie Transportation recommends consulting a qualified attorney for guidance on compliance with applicable privacy laws, particularly if your business operations or data practices change materially. Privacy laws vary by jurisdiction and are subject to change.

Contact Information

Black Tie Transportation Inc.
3050 Ridgewood Rd., Winston-Salem, NC 27107
Phone: (336) 768-5177
Email: reservations@blacktietransportation.net
Website: blacktietransportation.net